The trip we made to IDEO has impressed many of us with their incredible range of inspirational innovations, driven by the company’s cultures and values. Their unique culture and values seen in every part of IDEO’s operations, ranging from their flat organization hierachy structure to the architectural design of the office space, reflects their strong [...]

IDEO didn’t struck me as a hip and cool company when I was introduced to it afew weeks back. I casually casted it aside as “just another” successful/lucky start-up.
Well, I believe I totally ate my own words today when I saw how cool the office is. I was previously so proud of the nuffie-corner which [...]

An apple a day keeps the doctor away. I fell ill today, and the Apple store diminished all excitement I had for the day. It made my illness worse and I had to OD on paracetamol. But its all good; the OD heightened my creative juices and we ended up ‘prototyping’ Pineapple in the bid [...]

IDEO is a design consultancy formed in 1991.The company helps design products, services, environments, and digital experiences.IDEO has worked on thousands of projects for a large number of clients in the consumer, computer, medical, furniture, toy, office and automotive industries. Notable examples are Apple’s first mouse, Microsoft’s second mouse, and Steelcase’s Leap Chair.IDEO has been [...]